Facebook, one of the most infamous anti-truth censorship platforms on the internet announced recently that they would be adjusting their company name next week so that it better reflected the company’s grand design of achieving a “metaverse” virtual world. It’s been suggested by critics that Facebook’s decision is spurred by the fact that the Facebook brand has been tarnished recently in a series of scandals.
According to sources that have direct knowledge of the situation, the Tech Giant plans to undergo a total rebrand as early as next week.
It’s expected that an explanation of the company’s name change will be discussed by Facebook CEO Mark Zuckerberg at the near coming Connect conference that takes place on October 28, but the announcement may come sooner. The name change is reportedly part of a rebrand effort to show that the company has ambitions beyond just social media.
It’s reported that the Facebook app will carry on, but that it will be just one product under the renamed parent company, reducing its status to that of WhatsApp, Instagram, and Oculus. One of Facebook’s extra-digital endeavors is their 10,000 employee super project geared toward producing consumer hardware like augmented reality glasses which Zuckerberg claims will be as universally adopted as the smartphone.
Zuckerberg spoke on the record in July, telling Verge magazine that he sees the company transitioning from “a social media company to… a metaverse company.”
Facebook may be seeking a rebrand to separate its futuristic technology aims from the controversies surrounding their social media platform.
Facebook has been plagued with scandals in recent weeks. The Wall Street Journal issued a series called the “Facebook Files” which exposes several damning pieces of information about the company based on internal company documents. Shortly after that blow, a former Facebook employee whistleblower, Frances Haugen stepped forward as the source of the internal documents and testified about them before Congress. In the middle of all this scandal, Facebook went down for the longest time in over a decade, experiencing a 6-hour long service collapse.
Other tech giant company’s have made similar moves, with the most notable being Google which changed their parent company to Alphabet in 2015.
Author: Clayton Armstrong